Why Phi?
The answers are concepts called the elements and principles of design.

These laws or rules can be found throughout Nature, on every level from the
infinitesimal to the infinite.

Mathematics holds the key to pleasing relationships which is one reason that
art, design and science can never be separated.

One principle above all others has fascinated artists and scientists since the
classical age of Greece – the understanding of phi – also known as the Golden
Mean, the Golden Rule, the Golden Ratio.

First discovered by..... [more to come]
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